A lead is not a result. A qualified enquiry is.
Lead generation at InAdz means building a measurable flow of qualified enquiries for education, healthcare, manufacturing, consumer and real estate businesses across Madhya Pradesh and India. What counts as qualified is defined with your team before the campaign starts, so the reporting means the same thing to marketing and to sales.
What it involves
A written definition of a qualified enquiry, agreed before launch
Search and social campaigns built around that definition rather than around volume
Landing pages and forms matched to the length of your buying cycle
Enquiry routing by territory, product or programme
Call tracking, because in most of these sectors the serious enquiry arrives by phone
Conversion tracking in place before any media runs
Where it applies
Education & Institutions
The enquiry that matters is a counselling conversation, not a form fill.
Healthcare & Hospitals
Most enquiries arrive as a phone call, so the call has to be tracked.
Manufacturing & Distribution
Two audiences at once: the people who choose the product and the dealers who stock it.
Real Estate & Retail
A long gap between the first enquiry and the site visit that decides it.
What we report
Questions people ask
What is a qualified lead?
Whatever your sales team says it is, written down before the campaign starts. Usually it means the enquiry is in the right territory, is interested in something you actually sell, and has given contact details that work.
How long before a lead generation campaign produces results?
First enquiries usually arrive within the first two weeks. It takes around eight to twelve weeks before the cost per qualified enquiry is stable enough to plan against.
What does lead generation cost?
It depends on how many enquiries you need, how contested the search terms are in your category, and how many campaigns and markets are involved. We scope it against your own numbers rather than quoting a package.
Why are my leads poor quality?
Most often because the campaign is optimising toward form fills rather than toward the enquiries you want. Once a quality signal goes back to the platforms, the mix usually changes.
Tell us where you want to get to.
Thirty minutes, at a time that suits you. We will tell you where we think the opportunity sits.
Talk to us