Generative engine optimisation, built so a machine can quote you accurately.
Generative engine optimisation, or GEO, is the work of structuring your content, your entity details and your public references so that AI search systems can read your business correctly and draw on it when they answer a relevant question. It sits alongside SEO rather than replacing it: SEO competes for a position on a results page, GEO works toward being a source the generated answer uses.
What it involves
An answer audit: the questions your business should appear for, and what is referenced today
Content restructured into self-contained passages that stay true when quoted out of context
Schema.org markup, including FAQPage, LocalBusiness, Service and Organization
Entity consistency across your website, Google Business Profile and the directories that feed these systems
Author and credential signals where the category rewards them, such as healthcare and education
Reference tracking across the major assistants, reported monthly
Where it applies
Healthcare & Hospitals
Condition and procedure answers, where credentials and accuracy carry weight.
Education & Institutions
Admission, eligibility and fee questions that assistants answer directly.
Manufacturing & Distribution
Technical queries, where a wrong answer costs you the specification.
Consumer & Food Brands
Product, ingredient and availability questions.
What we report
Questions people ask
What is generative engine optimisation?
It is the practice of structuring content, entity data and public references so that AI search systems can read a business accurately and use it when answering a relevant question. The output is a reference inside an answer rather than a position on a results page.
How is GEO different from SEO?
SEO competes for a ranking; GEO works toward being a source a generated answer draws on. They overlap in technical groundwork and diverge in writing style. GEO rewards self-contained, specific, well-attributed passages over keyword coverage.
Can anyone guarantee an AI citation?
No. What can be influenced is whether the material exists, whether it is accurate, whether a machine can parse and attribute it, and whether your details are consistent everywhere they appear. We report reference share as a sampled measure, not a guarantee.
Does GEO matter for a local business in Indore?
Increasingly, yes. A growing share of research now begins in an assistant rather than a search box, and assistants lean heavily on structured, consistent local data. For a business with one or two locations, entity consistency is the highest-value piece.
Tell us where you want to get to.
Thirty minutes, at a time that suits you. We will tell you where we think the opportunity sits.
Talk to us