Insights
Notes on the questions clients keep asking us.
Working notes rather than articles: what we have learnt running campaigns for education, healthcare, manufacturing, consumer and real estate businesses across Madhya Pradesh and India.
Each note answers a question a client has actually asked us, at more length than an FAQ allows and with a worked example. Written to be useful to someone handling the problem themselves.
Coming first
| Title | The question it answers |
|---|---|
| What hospitals can and cannot publish under the NMC advertising guidelines | “What are the advertising rules for hospitals in India?” |
| Why admissions campaigns should start in November, not July | “When should a college start its admissions campaign?” |
| Getting a walk-in into Google Ads as a conversion | “How do you track showroom walk-ins from online ads?” |
| Why your cheapest leads are your most expensive ones | “Why are Meta leads low quality?” |
| Measuring an FMCG brand when the sale is not traceable | “How do food brands measure digital marketing?” |
| What specification-term search is, and why volume is the wrong test | “Does B2B digital marketing work with low search volume?” |
| What changes when the answer is generated instead of ranked | “How do I get my business referenced by AI search?” |
| What a Google Business Profile actually controls | “How important is Google Business Profile for local search?” |
Each note answers a question that also appears as an FAQ elsewhere on the site, at greater length and with a worked example.
Tell us where you want to get to.
Thirty minutes, at a time that suits you. You will leave the call knowing what we would look at first.
Talk to us