A ranking earns a position. A useful citation puts your business into the answer.
AI search visibility, also called generative engine optimisation or GEO, means structuring your content, entities and public references to improve the likelihood that AI search systems such as ChatGPT, Google AI Overviews, Perplexity and Gemini accurately surface and reference your business for relevant questions. It rewards different things from classic SEO: self-contained answers, named entities, structured data and consistent references rather than keyword density.
What it involves
An answer audit: which questions your business should appear for, and what is being referenced today
Content restructured so that passages can be read and attributed on their own
Schema.org markup, including FAQPage, LocalBusiness and Service
Entity consistency across your website, Google Business Profile and directories
Reference tracking across the major assistants, reported monthly
Where it applies
Healthcare & Hospitals
People describe symptoms to an assistant before they ever open a search engine.
Education & Institutions
Course, fee and placement questions asked in full sentences.
Manufacturing & Distribution
Specification and standards questions, where being the quoted source matters.
Real Estate & Retail
Locality and project comparisons asked the way a buyer would ask a friend.
What we report
Questions people ask
How does a business get mentioned by ChatGPT or Google AI Overviews?
By answering the question clearly on a page that can be read and attributed, keeping business details consistent everywhere they appear, and being referenced by sources these systems already draw on.
Is GEO different from SEO?
It overlaps but it is not the same. SEO competes for a position on a results page. GEO works toward being a source the generated answer draws on, which rewards self-contained, specific writing.
How is AI search visibility measured?
By putting the same set of questions to the major assistants on a fixed schedule and recording what gets referenced. It is a sampled measure, and we report it as one.
Does schema markup help with AI search?
Yes. Structured data tells a system what a page is about in a form it can parse directly, which makes the content easier to use in a generated answer.
Tell us where you want to get to.
Thirty minutes, at a time that suits you. We will tell you where we think the opportunity sits.
Talk to us